Nation Brands and Foreign Direct Investment
نویسندگان
چکیده
منابع مشابه
Macroeconomic Environment and Greenfield Foreign Direct Investment of Hotel Brands
Th e powerful attraction of foreign direct investment (FDI) is particularly important for further development of tourism. Th e strategically focused attraction of FDI in tourism has a much higher signifi cance because of the multiple eff ects in relation to other segments of the economy. In this context, it is necessary to highlight the investment engagement and the presence of globally branded...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2010
ISSN: 1556-5068
DOI: 10.2139/ssrn.1664445